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May 20, 2013

How Do I Set Up a Nappy Consultancy For My Cloth Nappy Brand?

Filed under: Modern Cloth Nappy Advice — charndra @ 7:00 am

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How Do I Set Up a Nappy Consultancy For My Cloth Nappy Brand?

Cloth nappy consultants are very enthusiastic about cloth nappies and can help you learn how easy using modern cloth nappies can be.

By participating in a cloth nappy consultation, you have access to a relaxed demonstration with all the tips of an experienced cloth nappy user. A ‘nappy party’ is a popular activity for mother`s groups and baby showers. You may get a free nappy when hosting a nappy demonstration, do ask about these benefits.

Often cloth nappy consultants represent certain brands and all the nappies within that range. Speaking face to face with a real person who knows what they are talking about regarding all the styles of modern cloth nappies out there is a main benefit of chatting with a cloth nappy consultant. They can let you know all about modern cloth nappies, show you how they work depending on the style, let you know what to expect, and how to care for your new nappies. You also have the benefit of purchasing from someone in your local area who you can call for exta tips and who will know where ‘cloth Mums’ hang out together for nappychinos!
Our Nappy Experts are invited to contribute to these cooperative questions so that you get a range of informative and experienced responses about the topic. Enjoy and discover something new, and share with us in the comment box below.

Let’s see what they have to say:

How Do I Set Up a Nappy Consultancy For My Cloth Nappy Brand?

Sarah from Billy and the Bow Wow:

You need a kit of nappies and accessories to show customers the range of nappies that you have and a network / method of promoting this service to customers.

Kerry from Greenkids:

If your brand is a popular one, you will probably be contacted quite regularly by mums asking about becoming a consultant.  It is important to qualify potential applicants and ensure they are not just trying to purchase at a wholesale price for themselves and friends.  A consultancy is a business, and it needs to be run as a business, so be very clear about that with all applicants.  Have a simply worded contract that states what you expect of a consultant and what you as the owner of the brand will do to support them.  Advertise for consultants on your website and/or facebook page and newsletter.  Include consultants in your sales and marketing efforts and keep them in the loop about new products, price changes etc.  Ask for their advice, as your consultants have day-to-day experience with your product and face-to-face interaction with your customers.

Kate from Baby BeeHinds:

The baby beehinds consulting side of things was already established before I started to run things for baby beehinds.  However you need to think carefully about how much you can afford to pay in comissions what you can offer in incentives for customers to shop through a consultant, and what you want consultants to achieve.  Baby BeeHinds have had consultants since 2005, and the cloth nappy landscape has changed a lot since then, there is a lot more competition out there and the focus has definitely shifted from convincing people to use cloth, to convincing people to use your brand of cloth.  You need to know that you have dedicated customers who will support your brand.  We all know that the margins in modern cloth nappies are not huge, so there is only so much that can be spared on using consultants as a way to get your brand out there.

– Our Nappy Experts –

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