September 27, 2011

Tips and Ideas for Promoting Your Modern Cloth Nappy Shop On facebook

Filed under: — charndra @ 1:14 pm

Have a cloth nappy shop? Feel free to post your updates on My Green Nappy’s facebook page.

You are most welcome to do so.

Want Excellent Ideas for Promoting Your Modern Cloth Nappy Shop On facebook?

Need Ideas for facebook Updates?

How could you make your page interesting and likeable for visitors to build interest in your site and products? Need more ideas than ‘chain tag’ updates and endless competitions giving away all your stock?

This resource lists many ways you can easily share interesting and topical posts with your fans on your shop’s facebook page, without having to strain your brain or post repetitious fluff…

Keep In Mind:

– Your page is your brand.

– Updates should add value to your brand, which means being of interest to your fans.

– Before sharing an update, answer yes to these 2 questions:

1. Does this post relate to my brand and my fans?

2. Would a fan find it engaging? (ie be able to comment or ‘like’ it?, quickly?)

General Important Tips:

– Ensure your websites’ URL is visible in your ‘About’ area, to save folks hunting it down with clicking through…

– When you take a photo of a nappy to post on facebook, aim to always include either a business card beside it, or show your business tag on the piece if possible, or add your logo to the photo via photoshop etc.

– When you add a photo, always ‘@’ tag to your fb page first, then add details in the description, such as: @tag. Embellished Minky AIO Nappy, 2012. A sneak preview or Sarah… (NB You can re-edit your older photos to include this information.)

– If you are selling via facebook, know their rules, and perhaps add the price of a nappy for sale to the photo to save adding that into the description each time.

Why? So that whereever your image turns up, your brand is visible, and extra SEO opportunities as well. You’d be surprised how often people find my sites via google images!

How Often?

Post an update daily at first to promote your page, then find a happy medium, daily first thing in the morning or last at the end of the day, each Monday and Thursday… Log on, consult this list, link to or add a photo and hit SHARE!

1. Ask Open-Ended Questions…

What would you call this nappy?

What would you name this set?

What would you name this nappy bundle for newborns?

What Where Which Why How When Who…

2. Conduct A Poll…

What is your favourite nappy colour in the ‘xyz’ album?

What is your favourite type of nappy style in my newborn range?

Which nappy from my range would you recommend for a toddler?

3. Post Trivia…

Trivia related to your shop / brand or your niches…

Did you know?

On this day…

4. Create a ‘Fill in the Blank’ Sentence…

Fill in the blank: My top tip for getting smells out of nappies is…

Fill in the blank: My best advice for organising nappies is to…

5. Mention Chocolate…

Having a blank? People love to talk about chocolate. Ask which is their favourite brand or bar, or a comparison of x vs y.

6. Provide A Quote… www.thequotationspage.com

Ask who said it or where it comes from. Related to your niches or current topics.

7. Update Your Latest Brand Related Activities…

Today I am working on… products, designs, markets, etc..

8. Ask For Help…

Ask for help in naming a new series, choosing a new product line, retiring product lines…

9. Run a ‘Contest’

Run a contest to have a new unique nappy named for the best suggestion to come in.

Note: A prize is NOT always required, having their entry as the winner is great fun!

10. Ask For Comparisons…

Easy market research… Which do you like better? Nappy bundle A or B? (Similar) Product A or B? Which would look best on your baby this Christmas?

11. Create an Album That Reveals Snapshots…

Take a series of photos of your studio / workroom/ activities and post a series of updates, adding each to an album, revealing glimpses of your business life.

12. Create an Album For Fans…

Create an album for fans to post photos of their use of your products. Promote it regularly, do shoutouts. Name the people, folks like to see their name pop up!

13. Answer a FAQ In A Short Update…

An update is 420 characters (includes spaces & punctuation) 4-5 sentences, roughly. Ask then answer questions about your products, care of them, etc. Compile a collection to copy and paste in again in future. Sticking to the 420 characters of a visible update is good, as fewer people click on the ‘read more’ part of an update.

14. Post Your Events…

Post about your brand related activities: meetups with other mums, market visits, demonstrations etc.

15. Create an Album That Records The Step By Step Creation Of A Product…

Run a series of updates that talk about a photo you add to a special album about the creation steps of a nappy, or following an order from start to finish, etc…

16. Make Announcements…

Announce upcoming ranges or products, as they are created, ordered, becoming available, almost running out…

17. Sneak Peeks!

Do close ups, details of features, ‘action’ shots, glimpses of new products, ranges, brands etc… What is this closeup of? Which nappy brand is this? Answer tomorrow…

18. Promote Your Vendors…

Do casual updates mentioning vendors and associates; those who provide you with great service, experience, prices, advice or products. Tag them in thanks (@fbname)

19. Update About Current Affairs in Your Niche Area…

A simple statement or link to something on your blog perhaps.

Did you hear about?…

20. Note Fan Milestones…

‘Shoutout’ to the 100th fan, 500th, etc. Significant rather than trifling numbers though.. Avoid begging for fans.

21. Note Special Days…

World Environment Day, Real Nappy Week, Start of Spring, End of Winter, Valentines, and other such observances that you can relate to your products…

21. Update from your archives…

Highlight an article on your website and link to it. Simple and easy, good for SEO, too!

22. Spotlight Every New Post…

It’s a simple task to promote each new post you create to your facebook page, which then updates to your twitter account. (Saves me doing anything on there, lol).

23. Be Friendly – Like things!

Pop around and ‘like’ more than pages – visit posts, ‘like’ them, read comments, ‘like’ them. It all shows you are looking around and interested and friendly… Plus folks are curious and might just popover to your page!