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January 25, 2013

Breastfeed — Anytime, anywhere — It’s your right

Media Release 23 January 2013

Breastfeed — Anytime, anywhere — It’s your right

The Australian Breastfeeding Association (ABA) has today called for full support for all mothers feeding their baby in public.

‘Seeing mothers’ breastfeed their babies is an important step to breastfeeding success’, said ABA’s spokesperson, Jessica Leonard.

‘Breastfeeding mothers should feed their babies however they feel comfortable and not feel any pressure to meet other people’s expectations of discretion. For some mums this may mean breastfeeding in public in full view, for others it might mean covering up and some might prefer to breastfeed privately.

‘All mothers should be supported to breastfeed their babies. We know that seeing breastfeeding from early on in life is an important first step to breastfeeding success.

In Australian Federal Law breastfeeding is a right, not a privilege.

Under the federal Sex Discrimination Act 1984 it is illegal in Australia to discriminate against a person either directly or indirectly on the grounds of breastfeeding.

Mothers breastfeeding in public are helping the next generation of Australians to learn that breastfeeding is normal.’

Breastfeeding is a learned skill and we all need help along the way. We encourage pregnant and new mothers to join the Australian Breastfeeding Association and receive the support and information they need to reach their breastfeeding goals.


Media Enquiries:

NSW: Nicole Bridges 0413 726 513 or Meredith Laverty 0414 523 060
ACT/ South Australia: Meredith Laverty 0414 523 060
Western Australia: Kirsten Tannenbaum 0403-225-911
Tasmania: Marion Bowen 03-6425-5780
Victoria: Jessica Leonard 0437 070 205
Queensland: Dr Maya Griffiths 0447-335-760


About the Australian Breastfeeding Association

As Australia’s leading authority on breastfeeding, we support, educate and advocate for a breastfeeding inclusive society. It is our vision that breastfeeding is recognised as important by all Australians and is culturally normal. The Association is governed by a Code of Ethics, by which our counsellors, community educators and any other members are bound.

July 29, 2011

Breastfeeding – can it really be easy for anyone? Free Teleseminar to celebrate International Breastfeeding week

Filed under: Mama * Earth * Kids — Tags: , , — charndra @ 2:38 pm

International Board Certified Lactation Consultants, Pinky McKay (Baby care author and mum of five) and her colleague, Barb Glare (who is also a voluntary breastfeeding counsellor and works at a large rural hospital so is a newborn specialist), are offering a FREE teleseminar ‘Breastfeeding Made Simple’ to celebrate International Breastfeeding week.


Breastfeeding – can it really be easy for anyone?

Let’s face it, if feeding our young was really meant to be fraught with difficulty, the human race would have become extinct long ago.

So there must be a way to breastfeed without struggle and pain. And, for most women, there is!

That’s why you won’t want to miss the FREE teleseminar ‘Breastfeeding Made Easy’.

Find out how you can share in the secrets of two Internationally Certified Lactation consultants who work with new parents every day and hear feedback like this: ‘wow! That doesn’t hurt now,’ or, ‘I really DO have enough milk?’. Or after a few weeks, “I haven’t given my baby any formula since you came to see me.’

Breastfeeding can be simple, natural, pain free – and NORMAL! But you do need the information and support to make this happen – preferably before you have a crying baby in your arms and doubt in your heart!

To find out more – Check it out here and REGISTER NOW for this content rich FREE call:


– Charndra

June 9, 2010

A Loving Gaze Builds Trust: Pinky McKay

Filed under: News — Tags: , , — charndra @ 4:47 pm

Find out more about Pinky’s popular teleseminars – click here…

A Loving Gaze Builds Trust

By Pinky McKay

I love watching parents and babies interact, especially the gazing that goes on between mother infant pairs. It is like a secret, intimate language between lovers as each looks at the other as though they are the most wonderful person in the whole world. And this is exactly how it feels when mother and baby are perfectly attuned to each other.

Sadly though, many parents and particularly mothers, are being given advice that interrupts this exquisite bond. I have had mothers call me knowing intuitively that something is amiss as they say, my baby won’t make eye contact. At first I was baffled the baby concerned looked directly at me and smiled (so, thankfully, nothing was intrinsically wrong). I then discovered that the mother had a normal drug-free birth and no separation afterwards, so bonding at birth had been optimal mothers and babies are biologically, hormonally primed to fall in love after a natural birth. Apart from distress about her baby’s lack of eye contact, the mum wasn’t exhibiting any symptoms of chronic postnatal stress or depression. So what, I wondered, had happened to create a breakdown in the connection between mother and child?

It turned out that this mother and others I have met with a similar reaction from their babies since had been religiously following a very strict sleep training regime that advocated avoiding eye contact with her baby. Although it is wise to keep bedtimes calm and gentle, imagine how you would feel if your partner repeatedly avoided your gaze. How do you feel when people avoid eye contact with you?

Eye contact is an important element of parent child bonding and the development of trust between parent and child: your face is the most potent visual stimulus your baby encounters, and as you and your baby gaze into each other’s eyes, endorphin levels rise in your baby’s brain, producing feelings of joy. Your own endorphin levels will rise and, in turn, you and your baby become emotionally synchronized.

According to Margot Sunderland, Director of Education and Training for the Centre for Child Mental Health in London and author of The Science of Parenting (Penguin), face to face conversations between you and your baby and the subsequent release of optimal hormonal levels into your child’s brain will help develop pathways in your child’s higher brain that encourage social intelligence, the ability to form relationships. Ms Sunderland says, the ability to light you up is the very basis of your baby’s sense of himself as lovely and lovable.

Fortunately, with a little time teaching these mothers to read and respond to their babies cues and, with interaction such as baby massage and games that involve face to face contact, they and their babies are soon engaging with each other again. So, please be reassured, if you have been trying to follow a rigid baby care plan but feel it is interrupting the bond between you and your child, it is never too late to make changes. Above all, you haven’t irreparably damaged your relationship with your child, but please, look into your baby’s eyes and say, I love you. And wait for her to meet your gaze.

Pinky McKay is an Internationally Certified Lactation Consultant, infant massage instructor and author of Sleeping Like a Baby and 100 Ways to Calm the Crying. She is offering a series of supportive teleseminars for mothers, you can also find out more about these at her site.

For her Free Report on 10 things you must know about breastfeeding before you have your baby visit Pinky McKay to discover more about Breastfeeding Simply.

Find out more about Pinky’s popular teleseminars – click here…

March 19, 2010

Meet our Guest: Breastmates

Let’s meet Frances, who is the busy owner of Breastmates:

Hi, I’m Frances from Breastmates. I live in Noo Zeelund with my two sons who are little lads now, and a very tolerant husband.

About your site…

I run Breastmates which is a specialty breastfeeding and maternity store. I was inspired to start this business in 2005 when my son was 6 months old. I went to a baby shop but none of the retail assistants seemed to know anything about the breast pumps they were selling. That was my light bulb moment. I was already making reusable breast pads and selling on Auction Sites, but it was then that I realized I could become a specialty breastfeeding store online. So I have slowly grown my website (all D.I.Y) and added products as the time has gone on, and am now a recognized brand in New Zealand. We have plans for Australia due to more customers coming from there.

Our Planet Matters!

Well this is a really good question. Before we started our family, I used to be an Environmental Engineer and worked at a consultancy. The thing that concerns me most for the environment, is the throw-away society that we are.

Where do we go first when visiting Breastmates?

1. The gorgeous maternity and breastfeeding lingerie. This is the main thing that draws people to our website. We also have a sizing guide with a demo video so you can learn how to measure yourself at home. We also have a nifty calculator so that you enter your size and then the website shows you all the bras that are in stock in that size, so you don’t have to go through everything.

2. Have a look at the Articles section that I’ve been growing, based on the hundreds of emails that I get sent each week asking me simple breastfeeding (and bottle feeding) questions. This indicated to me that there is a lack of information, or someone that will simple answer questions honestly, which is what I can do. (and welcome guest contributors if anyone would like to share their story).

3. Have a look at the sale section as we often have big clearances!

3 Sites Frances recommends you visit:

1. Breastmates – This is my Facebook page, and although I’m plugging my own page, its actually grown into a supportive community with thousands of mums.

2. Mums on Top – a great forum to belong to, and they also have a great section just for mumpreneurs.

3. Diaper Decisions

Meet Our Guests... Meet Our Guests
– This is a regular feature of My Green Nappy in which family friendly sites are invited to contribute a post about their website. You’ll discover a bit about their ideas, specialties, what motivated their passion and what concerns them about the environment at the moment.
Find out more about contributing a guest post…

Let’s talk more!

What item of Maternity or breastfeeding fashion have you found the most helpful, and would recommend to other pregnant or new mothers?

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